Serious Bet – Privacy Statement
Last updated on 11 October 2006
Introduction
Serious Bet is committed to the protection of your privacy. This privacy statement describes how we collect and use any personal information you provide via http://www.seriousbet.co.uk and variations of this web address registered under the same ownership, which redirect to this website (e.g. serious–bet and .com variants).
If you have questions about this privacy statement, please send them to us by email to privacy@seriousbet.co.uk
Use of Information
We will not collect any information about individuals, except where we believe it to be specifically and knowingly provided by you.
The information collected will be used by us to provide you with details of opportunities in the market place as well as to develop this website to be useful to you and enable us to provide further services on this site in the future. We may also wish to provide you with news and information about products and services which may be of interest to you.
We do not sell or share any information about you as an individual user of this website.
Contact Us
If you submit personal information, such as your email address, to us by following the "Contact Us" link located throughout the website, we will use that information only to respond to your question or request. We will not share your information with third parties unless you have given us explicit permission to do so in order to answer your question or fulfil your request.
Members
If you register as a member of Serious Bet by following one of the links on the website, we will collect your name and email address, as well as your preferred user name and password. Your computer's IP address will also be logged.
Your email address will be used to complete the registration process and to provide our informative newsletter. When registering as a member you are electing to receive our email newsletter, as well as being granted access to additional website content and tools.
If you don't wish to continue receiving our newsletter you may choose to opt out by following a link back to the website or sending us an email.
We will not share your information with third parties other than if we choose in future to use an external provider to deliver services on our behalf, in which case we would insist on the same level of privacy protection that we have stated in this document.
Cookies
A "cookie" is a small text file that a website can place on your computer's hard drive in order, for example, to collect information about your activities on the site or to make it easier to use certain site functions. The cookie transmits this information back to the website's computer. Many users do not know that "cookies" are being placed on their computers when they visit websites. If you want to know when this happens, or prevent it from happening, you can set your browser to warn you when a website attempts to place a cookie on your computer.
We may use cookies on our website in the following ways:
When you log–in as a registered member , we use a cookie to ensure you remain logged in until either (a) you choose to log out (b) you close your web browser or (c) you are timed out after a long period of inactivity.
When you click on a "remember me" type option , we use a cookie so that we recognise you when you return.
To analyse how visitors, in the aggregate, use the website (and potentially other websites we may operate in future), in order to make it as useful as possible for them.
We do not use cookies to collect or store personally identifiable information for any other purpose.
Information automatically collected
Our servers automatically collect certain non–personally identifying information, such as your computer's IP address, the type of browser in use, and pages viewed, when you visit our website. We use this information to understand how visitors navigate through our website, to enhance your experience while using our website, to make the information we provide as valuable as possible and for the purpose of ensuring the integrity of the website.
Personal Information Sharing
We will not share your personal information with third parties other than in the ways that are described above in this privacy statement.
We will also share your personal information if we are required to do so by law, or if we believe that doing so is necessary in order to conform to the law, cooperate with law enforcement agencies, comply with legal process or to otherwise protect the security and integrity of Serious Bet.
Access to your Personal Information
Serious Bet will provide you reasonable access to your personally identifiable information, at no cost to you, within 30 days of your access request. If we cannot provide access within the 30–day period, we will tell you when we will provide access. In the unlikely event that we cannot provide you access to this information, we will explain why we cannot do so. To request access to your personally identifying information, contact us by email at privacy@seriousbet.co.uk
Security
Ensuring the security of your personal information is a priority for Serious Bet. However, this website does not employ SSL encryption so we will never ask you to transmit information of a highly personal or sensitive nature such as your address, telephone number or bank details. You should always use extreme caution when considering what information to submit online. We take commercially reasonable steps to provide security for your information once we receive it.
The Serious Bet website and email delivery is hosted by a third party web hosting company, which we may change from time to time. Hosting companies are chosen to ensure reliability of service and integrity of your personal information within commercial constraints.
Links to Other Web Sites
This website includes links to other, external websites, whose privacy practices may differ from those of Serious Bet. If you submit personal information to any of those sites, your information is subject to their privacy statements. We encourage you to carefully read the privacy statement of any website you visit.
We will try to provide you with links to high quality, reputable sites which we believe will be of interest and relevant to you, but please be aware that such third party sites are not under our control and we do not contribute to their content. When you click through to these websites you leave the area controlled by us. We cannot accept responsibility for any issues arising in connection with either the third party's use of your data, the site content or the services offered to you by these websites.
Changes in this Privacy Statement
If we change this privacy statement in ways that affect the personally identifying information we have collected through this website, we will post those changes in this space and advise you of choices you may have as a result of those changes. We will also post a notice on our home page that this privacy statement has changed.
Your rights
If you have any reason to believe that Serious Bet has not adhered to the privacy statement set out above, please contact us in the first instance: privacy@seriousbet.co.uk
In addition to the policies set out in this statement, your personal data is protected in the UK by the Data Protection Act 1998. Under this Act we will only process any data we hold about you in a lawful and fair manner. We will keep your data securely to prevent unauthorised access by third parties.
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